Trending topics are words, phrases or topics that have been discussed or tagged at a higher rate than other tags. A topic can be made popular by users or it could be news or events that are popular. This feature has become an integral part of social media. It helps to bring people under the spotlight and everyone wants to be part of it.
Twitter was the social media platform that first introduced trending topics in 2010. You can view them left-hand side by side with hashtags when you log in to Twitter. Many companies run marketing campaigns that help them to be included in the top topics. If you look at today’s top topics, #sendmeoreo will be one of the top ten most popular topics. This is clearly a great example of a marketing strategy that builds a brand.
Many marketers use them to create content that eventually leads to traffic. If you are in the real estate industry, then you can search for topics that relate to your industry and write about them in your article or blog. You must make sure your post is interesting and well-written to grab the attention of your readers. You can then tweet the post and ask for retweets from your followers.
Google+ added this feature in 2011. It followed Twitter’s lead and provided a list with 10 of the most popular topics. These topics can be found using Google Trends or Hot searches. It is different than Twitter in that topics that are popular on Twitter may not be as popular on Google. These can be seen with the hashtags in the right panel. The icons next to each trend indicate if it is becoming more popular or less.
Facebook’s trending topics feature was launched in the early part of this year. Although it is not as popular as other social media platforms, it is still a great feature. It is called “Trending” (it will be next to the News Feed). It will display all popular topics/searches by using their algorithm. This smm panel india is designed to find topics that have seen significant increases in popularity on Facebook.
Social media marketing can cover many aspects depending on the type of social media platform you use. However, they all share some common features such as trending topics which can be very useful if used well. It’s one way to help you discuss what is trending in your field and give you more exposure.